The best way to save money on postage - Midwest Direct

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December 28, 2015

The best way to save money on postage

postage savings

How can you save money on postage?  

Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages.

The basic rule of thumb is the larger the piece, the more it will cost to mail. Or, you could send out your First Class mail as Standard mail, instead.  If this is the route you want to go, here’s more from the USPS.

Or – now here’s an easier way – you can have a presort and commingle mailing service pick up your mail, sort it by zipcode, tag and sleeve it according to USPS regulations, then drop your mail deep into the mailstream so it arrives faster and with accurate addressing.

How?

Call a mailing service.  Usually one phone call can set this up.

What’s the catch?  If it were this easy, why wouldn’t all businesses commingle mail?  

We think a lack of education and misinformation might stop some businesses from using a commingling service; other businesses may not even know commingling is an option.  

And some organizations may not produce enough mail, though a quick call to a commingler will answer that question – the number of mail pieces to qualify is probably a lot fewer than you think.  

True Story: We actually have a client who sends his mail to Midwest Direct via FedEx – and then we commingle and mail it for him … and he still experiences significant savings!

But most commingled mail is picked up by the mailing service’s fleet of vehicles combing the region on their daily routes.

How much money are we talking?

A smaller commingling client can save a few hundred, to a few thousand, dollars a year – while saving time and eliminating trips to the post office. Larger commingling clients often save tens of thousands of dollars annually.

So wait, what do I have to do again to commingle my mail?  

It’s as easy as calling a reputable mail presort and commingling service. Here are links to help you pick a commingler, and some more nutshell advice on how to commingle mail:

Choosing a Presort Mailing Service

How to Commingle Mail

How is any of this possible?

The USPS offers big incentives to save money on postage for companies willing to do the heavy lifting.  Well, the heavy mail sorting, that is. 

All the involved parties get in on the postage savings: The organizations and companies commingling their mail get significant discounts, which they split with the commingler.  And the USPS is happy to offer these postage discounts in exchange for this work sharing.

We think everyone should call a qualified presort and commingling service, but we’re obviously biased. If you are stubborn and insist on redesigning your mailings, here are some tips

But, mixing my mail with other companies seems kind of weird … 

Yes, we get that – but that’s exactly what happens at the post office, anyway: Comminglers just do it for you, in advance of actually reaching the USPS.  And actually, tech-savvy comminglers use data to manipulate and merge mailings.

So when your eggs (your mail) are mixed together with other eggs, we still have the ability to go in and extract your eggs back out!  This ability to move and maneuver parts of a mailing is huge, in terms of trouble-shooting and optimizing postal discounts.

So there you have it!

The best way to save money on postage is to commingle your mail.  Or, go paperless … but that would be a shame, now that direct mail is cool again.

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