Data
As a Midwest Direct customer, you're eligible for our observations of your 2021 projects, and our insights for areas where we can help improve your business or offer ideas for you to integrate into your 2022 marketing strategy. …
Data
We are all well aware that prices are skyrocketing, forcing businesses everywhere to pass the price increase along to their customers -- a necessity of doing business that none of us relish doing! Given that we have had to implement price increases to our clients, because of the rising cost of, well -- everything -- we thought it might be time to pass along a few good reminders of how to get the most for your money every time you mail. Here are a few of our suggestions.…
Data
Better Data Tactics for Better Catalog Sales Our catalog programs start with data and end with data. To get better results, you need to understand best practices with data management from the planning stages through production, mailing, tracking results, accurate source attribution, and sales/marketing analysis. Here you'll find deep dives into all you need to build, launch and accurately report on your next catalog campaign.…
Data
Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…
Data, Mail
We think this is the best series of 2022. Yep, we're calling it right out of the gate, because it's absolutely critical for marketers to prepare for the cookie-less future with best practice recommendations for First-Party Data Strategies. Over the next few weeks, we'll help you put together your first-party data collection plan. If you want our life-saving, First-Party Data Strategic Plan download, opt-in now. If you want others in on this great freebie, just forward this email. The link will work for anyone. Get in now! We're releasing that in our Midwest Direct 2022 First-Party Data Strategic Planning Guide on January 1, 2022. …
Data, Marketing
Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …
Data
We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data. Because we…
data, mail, marketing
In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…
Data, The Plus Podcast
Wouldn’t it be great if you could just clone your best donors? With the right data strategies and tactics in place, you can.…
The Plus Podcast, Data
Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort.…
