As a Midwest Direct customer, you're eligible for our observations of your 2021 projects, and our insights for areas where we can help improve your business or offer ideas for you to integrate into your 2022 marketing strategy. …

We are all well aware that prices are skyrocketing, forcing businesses everywhere to pass the price increase along to their customers -- a necessity of doing business that none of us relish doing! Given that we have had to implement price increases to our clients, because of the rising cost of, well -- everything -- we thought it might be time to pass along a few good reminders of how to get the most for your money every time you mail.  Here are a few of our suggestions.…

Better Data Tactics for Better Catalog Sales Our catalog programs start with data and end with data. To get better results, you need to understand best practices with data management from the planning stages through production, mailing, tracking results, accurate source attribution, and sales/marketing analysis. Here you'll find deep dives into all you need to build, launch and accurately report on your next catalog campaign.…

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

Wouldn’t it be great if you could just clone your best donors? With the right data strategies and tactics in place, you can.…

Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort.…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…