Mail, Beginner's Guide
Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more…
Commingling your mail is a great way to add real value to your mail! When your mail is mixed with mail with other organizations (commingled before mailing), you achieve a USPS discount. At Midwest…
Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic…
Marketing
We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but…
Marketing, Mail
If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…
Data, Mail
Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape! Data Hygiene Your business may be spending money…
Marketing
Top 5 quick and easy methods for nonprofits to save on postage and increase engagements in 2022!…
Case Studies
When our clients grow, we grow with them. In 2013, Dan Loughney of InnerWorkings sought out Midwest Direct’s help to send out 200,000 postcards with multiple weekly drops for one of his clients. After…
Marketing
In case you haven’t heard already, goldfish are beating us. Studies have shown that the average attention span has dropped from 12 seconds in 2000 to 8.25 seconds in 2015. Goldfish have a 9 second…
“First pass, second pass, one pass, two pass.” It almost sounds like something straight out of a Dr. Seuss book, but these terms hold great importance when it comes to how efficiently mail is handled,…
