YouTube ads provide excellent access to local marketing efforts. Marketers are anxious to get into this marketing channel, but the "How to" part can be daunting. Here's a quick dive into the world of YouTube advertising and how you can easily integrate pre-roll ads into your 2022 marketing plan.…

Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …

Learn how Energy Providers can quickly stand up a marketing campaign. We call these campaigns digital+post -- and your campaign will target the prospective customers you have now and will grow your list of prospective customers with high-quality candidates. This campaign integrates two of our most popular martech products: Digital+Post and home IP targeting.…

Listen to Michelle Toivonen and Rich Gebbie discuss the upcoming postage increase and the best plan to save.…

Few city governments have the time or resources to run the kind of communications efforts that reach all the homes in their communities. We can help with that! We offer a communication tool that integrates direct mail with social media matching for facebook and instagram, inbound call tracking and Informed Delivery email. This approach significantly increases the likelihood your community will see and engage with your communications. Here’s how it works! …

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the…

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers…

Create a Prospective Donor Campaign Integrating Mail with Digital Channels and Get Results We’ve come full circle. For decades, the best channel to recruit prospective donors was through the mail.…