It’s tough to get business closed in any channel these days. Did you know most conversions happen between the 8th and 12th marketing touch? By definition, if you’re serious about conversions, you need…

Finding new customers for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing clients into…

A few months ago, Michelle Toivonen, Strategic Marketing Director with Midwest Direct, had the pleasure of meeting David Rosendahl at a marketing event. David spoke about content marketing, getting…

Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations…

A few months ago, Michelle Toivonen, Director of Strategic Marketing at Midwest Direct presented to the Regional PCC meeting. She spoke about our nationally-recognized omnichannel campaign for a local…

Are you new to outbound marketing? Are you experienced with mail and email marketing, but need support trying new outbound channels like Informed Delivery or Targeted Display Ads? Want a new marketing…

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates…

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…

The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are…