Marketing, Digital Plus Post

Informed Delivery -- Email Marketing's Newest Tool

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…

Mail

USPS Proposes Changes for Marketing Mail

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of…

Mail

Timeline: History of Marketing Mail

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Mail

What is OnePass Mail?

“First pass, second pass, one pass, two pass.” It almost sounds like something straight out of a Dr. Seuss book, but these terms hold great importance when it comes to how efficiently mail is handled,…

Data

The Price You Pay for Bad Data

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags…

Mail, Beginner's Guide

Know Your Envelopes

Although you get them in the mail every day and you’ve probably sealed a fair share of them yourself, chances are you haven’t given much thought to envelopes. A good envelope, however, can make or…

Mail

Choosing a Presort Mailing Service

“Hi there Mr. Customer, Can we come get your mail, sort it, mail it faster and ship it as close to the final destination as possible, ensure you meet all postal regulations, and save you a lot of…