When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Everyone talks about a call to action.  But a call to what action, exactly?  It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…

pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next…