Today on The Plus Podcast, we are covering something a little different from our typical topics of mail, data, and marketing. With the world being in such a strange state right now we wanted to take…

While we don’t know the full effects that “working from home” will have on B2b marketing, we know that there is an immediate effect now. Your audience has moved locations from the office to their home…

A few months ago, Michelle Toivonen, Strategic Marketing Director with Midwest Direct, had the pleasure of meeting David Rosendahl at a marketing event. David spoke about content marketing, getting…

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…

Listen to learn how our team can help you look at the big picture of your marketing plan and then break it down so you can run a successful campaign and develop a stronger marketing strategy overall.…

What’s the most important thing in marketing? Capturing leads that end with conversions. Everything you’re about to read points to the ultimate goal -- conversions. Depending on your business that may mean sales or members or donations. Whatever conversion you need to grow your business is the ultimate goal of your marketing efforts.…

Today’s outbound marketing includes new tools you’ve probably never used before. Launch this podcast and learn the new best practices for outbound marketing.…

Are you new to outbound marketing? Are you experienced with mail and email marketing, but need support trying new outbound channels like Informed Delivery or Targeted Display Ads? Want a new marketing…

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …