Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit…

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

We designed digital+post to help marketers integrate and serve messages in mail, social media, Informed Delivery emails, and online display ads.…

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Need to improve your data for better marketing? Listen to Gary Seitz, VP of Data and Analytics, describe how his team has helped accounts do better data management from the most basic requirements…

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…