This checklist should help you pick a mailing service provider (MSP) right for your needs. And there are a few tips on working smoothly with your mailing services partner as well. What does a mailing…

If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is…

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating - to the point of stopping a lot of marketers,…

Like so many mailing industry insider terms, business mail and bulk mail are used frequently … and frequently used together. And sometimes these terms are used interchangeably, though that’s not…

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…

“Hi there Mr. Customer, Can we come get your mail, sort it, mail it faster and ship it as close to the final destination as possible, ensure you meet all postal regulations, and save you a lot of…