There’s a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers.
Data-enriched commingled mail, and similar terms relating to data and mail commingling, are being touted as a new, critical commingling component. This is half correct.
Many mail comminglers have been using customer data to organize and manage their mailings for years. But many others have not: Mail is unloaded at their facilities and taken right to machines for processing – versus being put through rigorous quality control and data coordination processes.
Mailers and customers who communicate well and share data also share a lot of advantages: Mail can be tracked through the system; adjustments can be made; and mail can be moved in and out of mailings – as if you were moving pieces on a chess board. You get speed, better discounts through smarter mail schemes and sort levels, and more flexible drop dates.
Our data-sharing is so tight that the supervisors overseeing our fleet of Apexes are working real-time with clients, our data team and scheme writers, customer service and sales. We’re making on-the-fly corrections and enhancements, without interruptions to processing.
Maximizing great data for multi-million piece mailings is an engineering feat. But making data-enriched commingled mail simple and valuable for customers is really the point.
So yes, no matter what term you call it, data-enriched commingled mail is a good thing for customers. We just call it business as usual.
Kudos to all of our mailing partners and competitors in the presort and commingle industry who are dedicated to leveraging customer data and great quality control! We thank you for helping our industry maintain a position of integrity for which the better mail comminglers work so hard.
Written by: Marketing Department at Midwest Directtags: commigled mail, commingle, commingled mail, commingling, customer data, data, mail commigling, mailings, presort