Integrated Direct Marketing Communications - Blog

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February 15, 2019

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates ranging from 10-30% greater than digital, according the the American Marketing Association. However, marketers may neglect this responsive channel due to the cost of postage. Read More

January 23, 2019

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the door and to your clients quickly and with as few touches as possible. When to Choose a Mail Services Provider Read More

January 9, 2019

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you figure it out. 1. Get a Great List One of the most annoying things Read More

December 30, 2018

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate! Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a multi-channel integrated marketing campaign for their holiday sales season.   We helped them select demographically correct prospects, acquire the list, create and deliver a printed Read More

December 21, 2018

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV) — and it’s sibling — Prospect Lifetime Value.  In fact, if you’re not calculating CLV now and using it as a Key Performance Indicator (KPI), then you just Read More

November 21, 2018

Commingling your mail is a great way to add real value to your mail!  When your mail is mixed with mail with other organizations (commingled before mailing), you achieve a USPS discount.  At Midwest Direct, we take diverse client mailings, postage payment types, rates, and mail piece weights, then strategically commingle them before depositing at the USPS for distribution.  Read More

November 14, 2018

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019 USPS Promos Calendar now! Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Program for Calendar Year (CY) Read More

October 26, 2018

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions: • Who is your audience? • Why are you developing this campaign? • What is the mission of this campaign? • How will you Read More

October 15, 2018

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your mail can offer you significant savings on postage. The USPS defines presort as “The process by which a mailer prepares mail Read More

September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More