Integrated Direct Marketing Communications - Blog

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June 12, 2018

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials are considered to be anyone born between 1981 and 2000, making them somewhere between 37 and 18. Millennials are the first generation to grow Read More

May 31, 2018

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has become a nightmare for marketers around the world. While a lot of marketers have adopted multichannel marketing (multiple, disconnected channels for customers Read More

May 25, 2018

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I haven’t even been in the EU within the last year. So, why did I get this? One reason may be their Read More

April 24, 2018

Digital Post+ — a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to leave with a small number of Tradeshow leads — or a whole lot of Tradeshow leads that just wanted your Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS

March 26, 2018

Despite the many emails, social media campaigns and websites used to advertise and conduct business in the digital space, mail isn’t going away. Around half of bills are still paid through the mail, and direct mail has skyrocketed in the past two years. Mail maintains the third highest ROI behind email and social media, and Read More

March 7, 2018

  To support client demands for digital color, Midwest Direct has installed Canon’s revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and full digital color to enhance the appeal, engagement and business value of transactional and promotional documents. Expand Your Marketing Capabilities Your transactional and promotional documents are dynamically created Read More

February 22, 2018

Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

February 7, 2018

  Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging, determining your true customer base is more important than ever. What is a Persona Exactly? According to Hubspot, a buyer persona is “a semi-fictional representation Read More