Integrated Direct Marketing Communications - Blog

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August 20, 2019

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep.    During my time at Midwest, I focused a lot on finding fun content that would spark interest for the viewers of our Read More

August 6, 2019

  We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows, we thought we would put together a quick recap of where we went and Read More

July 16, 2019

At Midwest Direct, we have the team to get your mail projects out the door and to your clients quickly and with as few touchpoints as possible. If your mailings have gotten too complicated or time-consuming to do in house it may be time to hand them off to a production facility like Midwest. We Read More

July 10, 2019

Who should participate? Mailers who want to qualify for a 2% discount in postage and will release mail between Sept 1 and November 30, 2019  If you’re mailing between September 1 and November 30th, 2019 your mail may qualify for a 2% discount in postage via the USPS®. Registration for the USPS Informed Delivery® program Read More

June 28, 2019

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we specialize in data management, hygiene, list acquisitions (especially the tough niche list pulls), matchbacks, attributions, and customer journey modeling, we’ve heard some interesting “theories” Read More

June 17, 2019

Did you know you could save money by getting rid of your postal meter and letting us do the work for you? We Pick Up (or You May Drop Off) Your Mail We can meter your mail and deliver it to the USPS same day. You release your postage meter and save the time of Read More

June 5, 2019

Midwest Direct and Wigs for Kids, a local charitable organization, have a long-standing relationship. Midwest Direct founder, Jim Gebbie, and Wigs for Kids founder, Jeffrey Paul along with many long-standing board members and Wigs for Kids staff members have logged many hours over 30+ years to build and grow Wigs For Kids. This charitable organization Read More

May 28, 2019

Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more efficiently. Maybe you’ve been hesitant to try it because you’re not sure how it really works. Here’s what you need to know! Read More

May 16, 2019

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional savings. Pump Up Your ROI We all know how hard it is to get improved ROI in any marketing channel these Read More

April 26, 2019

Whether you’re beginning to explore becoming a USPS Seamless Acceptance provider or already running Seamless Parallel, you can learn about the challenges and benefits of our journey in becoming a USPS Seamless Acceptance Mailing Service Provider. The Decision Process In 2018, Midwest Direct began to run the USPS Seamless Parallel program for several years while Read More