blog

November 21, 2017

  If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

November 8, 2017

When our clients grow, we grow with them. In 2013, Dan Loughney of InnerWorkings sought out Midwest Direct’s help to send out 200,000 postcards with multiple weekly drops for one of his clients. After several months of never missing a mail date, as well as unbeatable postage discounts offered through commingling the mail, Loughney’s client Read More

October 24, 2017

download ebook   This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your customers and Read More

October 20, 2017

USPS released their proposed 2018 rate increase this month. If approved, these changes will go into effect on January 21, 2018. One hot topic surrounding the 2018 rate increase is centered on the promotion/incentive programs, which have been a great way for businesses to go beyond their traditional direct mail efforts and venture into interactive Read More

October 17, 2017

In case you haven’t heard already, goldfish are beating us. Studies have shown that the average attention span has dropped from 12 seconds in 2000 to 8.25 seconds in 2015. Goldfish have a 9 second attention span, making them the slightest bit more aware than we are. On-demand access to information, paired with living in Read More

October 5, 2017

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with an account, we often begin by asking questions that cover spooky topics such as data collection methods, Read More

September 27, 2017

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online? Thanks to Amazon Prime, as well as an influx of online stores offering free shipping, it is becoming more tempting than ever to Read More

September 18, 2017

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym, loyalty programs are becoming stronger and more successful than ever. Once a loyalty or reward program is Read More

September 13, 2017

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest Direct to help them: • Build and maintain their internal data processing systems for over 60K incoming units in a three-month period • Read More

September 7, 2017

Midwest Direct is committed to keeping our clients informed of mail service disruptions for Hurricane Irma. 9/13/17 Update: Our logistics coordinator continues to monitor the impact of Hurricane Irma on the Southeastern United States. One of their consolidation facilities in Decatur, GA lost power yesterday and remains closed today.  No timetable has been established for power restoration by Read More