April 13, 2017

You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go and request your very first print job! Or are you? Anyone in the print industry will readily admit that it can be quite intimidating Read More

April 5, 2017

Welcome to your new franchise! Having been there, I know you most likely cannot recall a more exciting, exhausting and terrifying time in your professional career. The investment in time exceeds any corporate position you’ve ever had, and your bravery for putting your own capital on the line is admirable. You’re wearing more hats than Read More

March 30, 2017

Pierry Inc. (formerly C.TRAC) closed their Strongsville office this week, coinciding closely to our one-year anniversary of having the data and direct mail marketing side of C.TRAC join Midwest Direct. We have found tremendous value in the C.TRAC Direct team and the many services they provide to our customers! Read more about Pierry Inc.’s site Read More

March 28, 2017

Depending on your industry, tradeshow season is either upon you or quickly approaching. One or two days of hanging out at a booth and chatting to people may seem like nothing, but a lot of prep work needs to go into making your tradeshow attendance both meaningful and profitable for your company. Here are some Read More

March 16, 2017

Everyone has a particular brand that they see too much of these days. For me, it’s Bath & Body Works – I get at least four emails a week from them, at least one text alert a month, coupons in the mail about once every two months, and their ads may even pop up on Read More

March 8, 2017

Human Arc is a recognized leader in government program eligibility enrollment and reimbursement services for hospital and health plans. Human Arc helps patients and plan members with low or no income, those who are aged as well as those with disabilities enroll in government-funded assistance programs and realize quality-of-life improvements.  With rising costs of inbound Read More

February 27, 2017

If you work for the government, a collection agency, insurance company, or even a law firm, you probably are extremely well-acquainted with certified mail. You may, in fact, even depend on it for your job to be successful. From ensuring that important documents are delivered on-time to collecting signatures for your records, certified mail is Read More

February 13, 2017

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due to a hot tip from a friend, or a hometown player (a “homer”), often leads to disappointing results, poor performance, and perhaps a Read More

February 3, 2017

In the first half of our Know Your Envelopes series last month, you learned about different window types and the materials used to make them. This time, let’s talk about seals (no, not the cute ones you find at the zoo) and how to pick the best one for your direct mail campaign. Choosing the Read More

January 25, 2017

Although you get them in the mail every day and you’ve probably sealed a fair share of them yourself, chances are you haven’t given much thought to envelopes. A good envelope, however, can make or break a message – they can bring about feelings of fear (hello, credit card bills!) or feelings of excitement. As Read More