blog

February 22, 2018

Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

February 7, 2018

  Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging, determining your true customer base is more important than ever. What is a Persona Exactly? According to Hubspot, a buyer persona is “a semi-fictional representation Read More

January 23, 2018

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Knowing the differences between First Class and Standard mail (also Read More

January 15, 2018

  Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money marketing to customers that aren’t even getting your messages. A good data cleanup can help correct contacts that have Read More

January 10, 2018

  Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented reality, virtual reality and near-field communication make sense to use in their own marketing mix, then determine how to use them. Below is Read More

December 18, 2017

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track projects and collaborate with other members in a fun and easy way. Midwest jumped on the Trello bandwagon a few months ago, and it’s been a great experience Read More

December 12, 2017

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits struggling to stay within budget and spread their messages effectively. When planning for 2018 campaigns, incorporating direct mail is a must Read More

December 4, 2017

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects and customers, returned mail can be detrimental to your company’s bottom line and can indicate underlying data issues that may be affecting Read More

November 27, 2017

Recently, the Postal Regulatory Commission (PRC) approved the rate case filed by the USPS Postal Service for rate changes to take effect on Sunday, January 21, 2018. While the average increase is 1.9% (capped by the current CPI -  Consumer Price Index) in each market-dominant class of mail (First-Class, Marketing Mail, Periodicals, Package Services and Special Read More