blog

September 18, 2017

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym, loyalty programs are becoming stronger and more successful than ever. Once a loyalty or reward program is Read More

September 13, 2017

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest Direct to help them: • Build and maintain their internal data processing systems for over 60K incoming units in a three-month period • Read More

September 7, 2017

Midwest Direct is committed to keeping our clients informed of mail service disruptions for Hurricane Irma. 9/13/17 Update: Our logistics coordinator continues to monitor the impact of Hurricane Irma on the Southeastern United States. One of their consolidation facilities in Decatur, GA lost power yesterday and remains closed today.  No timetable has been established for power restoration by Read More

“First pass, second pass, one pass, two pass.” It almost sounds like something straight out of a Dr. Seuss book, but these terms hold great importance when it comes to how efficiently mail is handled, and the postage discounts that come with it. Most commingling vendors sort mail using a two pass system. During the Read More

August 28, 2017

Update from Midwest Direct on Mail Delivery to Areas Affected by Hurricane Harvey We are currently tracking mail service disruptions in many areas of Texas and Louisiana and will continue to share significant updates with you as they come in. Many areas have service disruptions in place until further notice. For more immediate information, please Read More

August 17, 2017

If you’ve been to a wedding or baby shower recently, you may have noticed something new: big life events, along with everything else that is now displayed on the internet, come with their own hashtags. Hashtags have become a way for both individuals and organizations to brand themselves, and they aren’t going away any time Read More

August 8, 2017

Summer is coming to an end, lunchboxes are back on display, and supermarkets across America are suddenly flooded with frustrated-looking parents trying to find the exact three-ring binders requested for a school supplies list. Regardless of when you last did school shopping for yourself, August tends to feel like a time for new beginnings – Read More

July 20, 2017

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations of the empowering, hip-hop inspired songs on TV talent shows, high school performances, and even blasting in the cars of the most Read More

July 13, 2017

If you ask anyone in the print or mailing industry what the most talked-about topic is at the moment, you will definitely hear about USPS Informed Delivery™. Now that the service has been expanded nationwide, it will likely continue to gain traction by businesses and individuals alike. To sum it up quickly, Informed Delivery is Read More

July 6, 2017

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags everything I buy when I only have a short distance from my car to my house. This unnecessary use of so much plastic Read More