Integrated Direct Marketing Communications - Blog

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October 15, 2018

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your mail can offer you significant savings on postage. The USPS defines presort as “The process by which a mailer prepares mail Read More

October 11, 2018

CTRAC Direct, a Midwest Direct company, is seeking an innovative team player to fill a position within our Data Processing team. Primary responsibilities include performing data operations such as conversion, address hygiene, and postal presort, as well as variable document composition and file creation.  Ideal candidates have strong verbal and written communication skills, with at least 5 Read More

September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More

August 10, 2018

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but thought we would throw together a quick recap to make sure you didn’t miss anything.    Steel Read More

July 27, 2018

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it. You might start shopping at different stores, buy a car with better gas mileage, etc. You would Read More

July 17, 2018

  Our Guest Blogger, Robert Koonce, became the Chief Development Officer for Boys and Girls Clubs of Cleveland in 2015. Since then he has seen the organization grow and thrive while helping kids around Cleveland. He once told Cleveland.com the goal of the Boys and Girls Clubs of Cleveland is to save lives. Robert works to help Read More

July 2, 2018

If you think you already know IP Targeting, learn how Digital Post+ is different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics. Geoframing is better than geo-fencing because: •  Your audience doesn’t have to opt-in to see your ad, they just need to Read More

June 29, 2018

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in a marketers or graphic designer’s toolbox. After all, if your mail isn’t delivered or arrives late – no one will see Read More