blog

June 22, 2017

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail is back in the spotlight – and it’s getting smarter every year. We live in a world where individuals, especially millennials, Read More

June 15, 2017

The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are seeking the convenience and variety that online shopping provides. New online businesses are started every day, and they often turn to online advertising to Read More

June 6, 2017

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It was the perfect way for companies to draw people to their websites all while making them feel like they were witnessing magic take Read More

May 22, 2017

“It’s the little details that are vital. Little things make big things happen.” It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own C.TRAC Direct Support Services department, which strives to help businesses tackle the “little things” that can be detrimentally left on Read More

May 11, 2017

Are you sitting down? Good. Let’s get real for a second: you may be submitting your artwork for print in a sub-optimal way. This is fine, of course – we make adjustments and try to accommodate as much as possible. However, what if you could eliminate the back-and-forth between you and your print vendor? What Read More

May 3, 2017

If your business is currently sending direct mail, or if they are interested in trying out something new, now is the time! There are USPS promotions running year-round, but a few will be ending by June or July of this year. There is still time to take part in these promotions and get discounts for your Read More

April 26, 2017

Each spring, the United State Postal Services hosts its National Postal Forum. The National Postal Forum (NPF) is the nation’s premier mailing and shipping industry conference offering more than 130 educational workshops, USPS official certification courses, special USPS leadership-led sessions, the largest industry exhibit hall with 100+ exhibitors and so much more. The four-day NPF is Read More

April 13, 2017

You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go and request your very first print job! Or are you? Anyone in the print industry will readily admit that it can be quite intimidating Read More

April 5, 2017

Welcome to your new franchise! Having been there, I know you most likely cannot recall a more exciting, exhausting and terrifying time in your professional career. The investment in time exceeds any corporate position you’ve ever had, and your bravery for putting your own capital on the line is admirable. You’re wearing more hats than Read More

March 30, 2017

Pierry Inc. (formerly C.TRAC) closed their Strongsville office this week, coinciding closely to our one-year anniversary of having the data and direct mail marketing side of C.TRAC join Midwest Direct. We have found tremendous value in the C.TRAC Direct team and the many services they provide to our customers! Read more about Pierry Inc.’s site Read More