February 13, 2017

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due to a hot tip from a friend, or a hometown player (a “homer”), often leads to disappointing results, poor performance, and perhaps a Read More

February 3, 2017

In the first half of our Know Your Envelopes series last month, you learned about different window types and the materials used to make them. This time, let’s talk about seals (no, not the cute ones you find at the zoo) and how to pick the best one for your direct mail campaign. Choosing the Read More

January 25, 2017

Although you get them in the mail every day and you’ve probably sealed a fair share of them yourself, chances are you haven’t given much thought to envelopes. A good envelope, however, can make or break a message – they can bring about feelings of fear (hello, credit card bills!) or feelings of excitement. As Read More

January 9, 2017

iOS 10.0.1 dropped earlier in September, and by now we’ve had plenty of time to enjoy the new emoji that came along with it, as well as enhancements to existing ones. You probably have noticed some of the new additions, including slouching female and male walkers (Are they heading somewhere unenjoyable, like the dentist’s office? Read More

December 19, 2016

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week. They’re affordable, easy to hand out and help companies stay top-of-mind with their prospects and customers Read More

December 14, 2016

The USPS rate case filed with the Postal Regulatory Commission (PRC) for rate revisions to mailing regulations has been accepted, and new rates will become effective Jan. 22, 2017. The proposed overall rate increase is just under 1%, based on the final Consumer Price Index (CPI). First Class mail increases by an average of 0.8%, Read More

December 5, 2016

Have you ever questioned the nature of your own reality? It’s a question frequently asked on the new futuristic HBO show Westworld, which finished up its first season on Sunday. Westworld has all the components any show would need to make it successful: robots, romance, deceit, gun fights and a cerebral plot. Along with making Read More

November 21, 2016

  Thanksgiving is drawing near and, unsurprisingly, the main theme that comes up around this time of year is being thankful… thankful for delicious food, good company, a warm place to sleep, the list could go on and on. We all lead busy lives, so Thanksgiving is a great day to help us truly remember Read More

November 9, 2016

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates from? How about the percentage of contacts you’ve updated in your phone with email, phone number or address changes? Read More

November 2, 2016

October and November mark an important time for many businesses: time to prepare for holiday sales, meet fourth quarter goals and even reach out to donors if you’re a non-profit. If you’ve read our latest article about holiday print ads, you’ll know that direct mail is still incredibly effective during this time of year. How Read More