Integrated Direct Marketing Communications - Blog

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April 19, 2019

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback –especially in the form of catalogs. We’ve seen a distinct uptick lately in how folks send mail as well as the volume of the mailings. Even with tight marketing budgets and the heavy Read More

March 29, 2019

When you include our team in your print process we can help you save time and money while improving response rates. Our print team can help you to design a printed mail piece that will capture your audience’s attention and improve your print and postal spend with some of the most effective techniques used in Read More

March 14, 2019

  Over the years Midwest has found many good resources that have helped us with various print projects. We have shared some of our favorite blog posts on our LinkedIn and Twitter feeds, and we have finally put together a list of our favorite blogs. Here are the top ten blogs we follow about print: Read More

February 25, 2019

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences; such as they don’t require a search to appear, and no cookies are used for tracking. So there’s no way Read More

February 15, 2019

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates ranging from 10-30% greater than digital, according the the American Marketing Association. However, marketers may neglect this responsive channel due to the cost of postage. Read More

January 23, 2019

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the door and to your clients quickly and with as few touches as possible. When to Choose a Mail Services Provider Read More

January 9, 2019

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you figure it out. 1. Get a Great List One of the most annoying things Read More

December 30, 2018

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate! Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a multi-channel integrated marketing campaign for their holiday sales season.   We helped them select demographically correct prospects, acquire the list, create and deliver a printed Read More

December 21, 2018

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV) — and it’s sibling — Prospect Lifetime Value.  In fact, if you’re not calculating CLV now and using it as a Key Performance Indicator (KPI), then you just Read More

November 21, 2018

Commingling your mail is a great way to add real value to your mail!  When your mail is mixed with mail with other organizations (commingled before mailing), you achieve a USPS discount.  At Midwest Direct, we take diverse client mailings, postage payment types, rates, and mail piece weights, then strategically commingle them before depositing at the USPS for distribution.  Read More