blog

January 15, 2018

  Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money marketing to customers that aren’t even getting your messages. A good data cleanup can help correct contacts that have Read More

January 10, 2018

  Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented reality, virtual reality and near-field communication make sense to use in their own marketing mix, then determine how to use them. Below is Read More

December 18, 2017

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track projects and collaborate with other members in a fun and easy way. Midwest jumped on the Trello bandwagon a few months ago, and it’s been a great experience Read More

December 12, 2017

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits struggling to stay within budget and spread their messages effectively. When planning for 2018 campaigns, incorporating direct mail is a must Read More

December 4, 2017

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects and customers, returned mail can be detrimental to your company’s bottom line and can indicate underlying data issues that may be affecting Read More

November 27, 2017

Recently, the Postal Regulatory Commission (PRC) approved the rate case filed by the USPS Postal Service for rate changes to take effect on Sunday, January 21, 2018. While the average increase is 1.9% (capped by the current CPI -  Consumer Price Index) in each market-dominant class of mail (First-Class, Marketing Mail, Periodicals, Package Services and Special Read More

November 21, 2017

  If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

November 8, 2017

When our clients grow, we grow with them. In 2013, Dan Loughney of InnerWorkings sought out Midwest Direct’s help to send out 200,000 postcards with multiple weekly drops for one of his clients. After several months of never missing a mail date, as well as unbeatable postage discounts offered through commingling the mail, Loughney’s client Read More

October 24, 2017

download ebook   This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your customers and Read More

October 20, 2017

USPS released their proposed 2018 rate increase this month. If approved, these changes will go into effect on January 21, 2018. One hot topic surrounding the 2018 rate increase is centered on the promotion/incentive programs, which have been a great way for businesses to go beyond their traditional direct mail efforts and venture into interactive Read More