Integrated Direct Marketing Communications - Blog

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June 17, 2019

Did you know you could save money by getting rid of your postal meter and letting us do the work for you? We Pick Up (or You May Drop Off) Your Mail We can meter your mail and deliver it to the USPS same day. You release your postage meter and save the time of Read More

June 5, 2019

Midwest Direct and Wigs for Kids, a local charitable organization, have a long-standing relationship. Midwest Direct founder, Jim Gebbie, and Wigs for Kids founder, Jeffrey Paul along with many long-standing board members and Wigs for Kids staff members have logged many hours over 30+ years to build and grow Wigs For Kids. This charitable organization Read More

May 28, 2019

Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more efficiently. Maybe you’ve been hesitant to try it because you’re not sure how it really works. Here’s what you need to know! Read More

May 16, 2019

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional savings. Pump Up Your ROI We all know how hard it is to get improved ROI in any marketing channel these Read More

April 26, 2019

Whether you’re beginning to explore becoming a USPS Seamless Acceptance provider or already running Seamless Parallel, you can learn about the challenges and benefits of our journey in becoming a USPS Seamless Acceptance Mailing Service Provider. The Decision Process In 2018, Midwest Direct began to run the USPS Seamless Parallel program for several years while Read More

April 19, 2019

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback –especially in the form of catalogs. We’ve seen a distinct uptick lately in how folks send mail as well as the volume of the mailings. Even with tight marketing budgets and the heavy Read More

March 29, 2019

When you include our team in your print process we can help you save time and money while improving response rates. Our print team can help you to design a printed mail piece that will capture your audience’s attention and improve your print and postal spend with some of the most effective techniques used in Read More

March 14, 2019

  Over the years Midwest has found many good resources that have helped us with various print projects. We have shared some of our favorite blog posts on our LinkedIn and Twitter feeds, and we have finally put together a list of our favorite blogs. Here are the top ten blogs we follow about print: Read More

February 25, 2019

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences; such as they don’t require a search to appear, and no cookies are used for tracking. So there’s no way Read More

February 15, 2019

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates ranging from 10-30% greater than digital, according the the American Marketing Association. However, marketers may neglect this responsive channel due to the cost of postage. Read More