blog

July 20, 2017

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations of the empowering, hip-hop inspired songs on TV talent shows, high school performances, and even blasting in the cars of the most Read More

July 13, 2017

If you ask anyone in the print or mailing industry what the most talked-about topic is at the moment, you will definitely hear about USPS Informed Delivery™. Now that the service has been expanded nationwide, it will likely continue to gain traction by businesses and individuals alike. To sum it up quickly, Informed Delivery is Read More

July 6, 2017

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags everything I buy when I only have a short distance from my car to my house. This unnecessary use of so much plastic Read More

June 22, 2017

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail is back in the spotlight – and it’s getting smarter every year. We live in a world where individuals, especially millennials, Read More

June 15, 2017

The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are seeking the convenience and variety that online shopping provides. New online businesses are started every day, and they often turn to online advertising to Read More

June 6, 2017

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It was the perfect way for companies to draw people to their websites all while making them feel like they were witnessing magic take Read More

May 22, 2017

“It’s the little details that are vital. Little things make big things happen.” It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own C.TRAC Direct Support Services department, which strives to help businesses tackle the “little things” that can be detrimentally left on Read More

May 11, 2017

Are you sitting down? Good. Let’s get real for a second: you may be submitting your artwork for print in a sub-optimal way. This is fine, of course – we make adjustments and try to accommodate as much as possible. However, what if you could eliminate the back-and-forth between you and your print vendor? What Read More

May 3, 2017

If your business is currently sending direct mail, or if they are interested in trying out something new, now is the time! There are USPS promotions running year-round, but a few will be ending by June or July of this year. There is still time to take part in these promotions and get discounts for your Read More

April 26, 2017

Each spring, the United State Postal Services hosts its National Postal Forum. The National Postal Forum (NPF) is the nation’s premier mailing and shipping industry conference offering more than 130 educational workshops, USPS official certification courses, special USPS leadership-led sessions, the largest industry exhibit hall with 100+ exhibitors and so much more. The four-day NPF is Read More