library of resources

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latest news and press releases

The latest news about how Midwest Direct helps you connect with your customers by helping create and deliver your print, mail and digital communications:

Blog Posts
DIGITAL POST+
 
Why You Need IP
https://mw-direct.com/reasons-you-need-ip-targeting/
What to do about Ad Fraud
https://mw-direct.com/ad-fraud-what-ad-fraud/
Use Digital Post+ to Boost Direct Mail
https://mw-direct.com/direct-marketing-take-note-hamilton/
Benefits of IP Targeting
https://mw-direct.com/going-cookie-less-benefits-ip-targeting/
New Technologies: What’s the Difference?
 
 
Data+
 
Can Omni-Channel Save Brick & Mortar Retail
https://mw-direct.com/can-omnichannel-marketing-save-brick-mortar-retail/
Data-Driven Personas
https://mw-direct.com/find-your-true-customers-with-data/
Inventory Help
https://mw-direct.com/support-services-boosts-efficiency-wigs-kids/
Scared of Your Own Data?
https://mw-direct.com/scared-data/
Persona-Driven IPs
https://mw-direct.com/find-your-true-customers-with-data/
What to do about returned mail
https://mw-direct.com/are-you-hiding-returned-mail/
Data Hygiene
https://mw-direct.com/trim-the-fat-with-data-hygiene-and-commingling-services/
Six Roadblocks to Better Personas
https://mw-direct.com/6-roadblocks-keeping-you-from-building-right-personas/
 
Print+, Commingle+
 
Why You Need A Better Mail Service Provider
https://mw-direct.com/5-warning-signs-need-switch-mail-service-provider/
101 Print Project Prep
https://mw-direct.com/prep-1st-print-project-like-pro/
Boost Color Communications
https://mw-direct.com/boost-color-customer-communications/
First Class vs. Standard
https://mw-direct.com/first-class-vs-standard-mail-learn-the-difference/
Non-profits Can Save
https://mw-direct.com/ways-nonprofits-can-save-on-print-2/
PS-4 Turbo
https://mw-direct.com/feed-the-beast-with-commingling/
What is One Pass Mail?
https://mw-direct.com/onepass-mail/
101 Direct Mail
https://mw-direct.com/take-direct-mail-back-school/
Informed Delivery with USPS
https://mw-direct.com/tried-informed-delivery-two-weeks-happened/
 
 
ABOUT US
 
Crain’s
https://mw-direct.com/midwest-direct-featured-crains-cleveland/
Direct Hit Newsletter

February 2018

January 2018

December 2017

November 2017

October 2017

February 2018

Midwest Direct Featured in Crain’s Cleveland

May 2015

+ Midwest Direct Taps Phillips to Manage Growth, Strategy

 

articles and education

+ USPS Price List 2018

+ First Class Mail vs. Standard Mail: Learn the Difference

+ “Let’s Commingle!” infographic

+ Know Your Envelopes: Part One and Part Two

+ Going Cookie-less: The Benefits of IP Targeting

+ Benefits of Intelligent Mail Barcodes

+ Data Hygiene

+ Definitions: Presort and Commingling

+ Mail Piece Design Tips

+ A Smarter Direct Marketing Plan

+ Choosing a Lettershop

+ Commingling vs. Co-palletization

+ How to avoid duplicate barcodes in mailings

frequently asked

questions

Who is my account executive / customer service rep?

If you do not know who handles your account, contact Customer Services at 216-251-2500. They will help you get in contact with your AE.

How do I get a quote?

Fill out the contact form, or call us at 216-251-2500 so we can learn more about your project and get you a quote.

Why should I use your services?

Good question! We’re like the unseen person behind the curtain managing project complexities that you don’t have time for so you can focus on doing your job. Because of our experience and technology, we can impact the costs of creating and delivering your messages and communications.

Are you saying direct marketing is complex?

Yes! Multichannel direct marketing is full of confusing words and acronyms like CASS, BRC, CPM and NCOA. So we created a glossary of direct marketing terms to explain and demystify them so you can CTYCEEASF (Communicate To Your Customers Effectively, Efficiently And Stress-Free.)

glossary of direct marketing terms

+ Download pdf of Glossary of Direct Marketing Terms

+ Check out our How To direct marketing and direct mail series for beginners

customer

testimonials

What our clients say about Midwest Direct:

“This level of service speaks well of you and your organization. This is especially true, when you consider that our mailings are diverse in scope and nature, often requiring numerous considerations. Further, the ability of your operation to successfully juggle projects for us, while maintaining the piece’s quality and integrity is worthy of praise.”

—Dan Barney, Director of Diocesan Annual Reports, The Catholic Diocese of Cleveland Foundation

 

“We have been using your presort services for 11 months and have realized a postage savings of over $23,000! Keep up the good work!”

—Donna K. Harvey, Office Manager, Self-Funded Plans, Inc.

 

“The Academy of Medicine of Cleveland/Northern Ohio Medical Association has been using your presort mailing services for several years and has been very satisfied with Midwest’s customer serice and efficient processing of our mail.”

—Karen Sulyok, Operations Manager, The Academy of Medicine Cleveland, Northern Ohio Medical Association

 

 
“Everyone from your sales staff, accounting department and dispatch desk has continued to show an above average level of service. I also enjoy the good-natured, pleasant and expedient attitude of your delivery team.”

—Randolph C. Wines, Mailroom/Shipping Manager, Greater Cleveland Growth Association

 

“Through the efforts of your fine organization, drop dates have been timely and billing and mailing information exact and precise. I commend you on a job well done.”

—Eileen M. Schaller, Chief Clerk 1, City of Pittsburgh Department of Finance

 

“It is clear that you have some great people that put a positive face on your company. As you know, that’s something that money can’t buy.”

—Bob Emans, General Manager/Sales, Weekleys Mailing Services, Inc.