Many organizations have cut print and mail due to budget restrictions and difficulty in tracking. However, this strategy can have strong negative impacts on marketing results and sales.  Here's why...…

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…

Listen to Mandy Gebbie Clayton describe how presorting and commingling is completed at Midwest Direct and learn how you can start to save time and money when mailing today!…

The United States Postal Service filed a notice with the Postal Regulatory Commission (PRC) on Wednesday, October 9, 2019, of price changes to take effect January 26, 2020.…

Commingling is a process by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods.…

How do you do a direct mailing campaign? From beginners to experienced professionals -- anyone who needs help creating and delivering a direct mail campaign should listen to our Direct Mail podcast. …

Listen to Sean Gebbie, President of Midwest Direct, describe the security measures and processes implemented to secure mail, and the power of using Seamless Acceptance and the USPS mailer scorecard to determine the quality of your mail service provider.…

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

As a communications delivery company, we know how important it is for you to know when your messages have been delivered and what the response rates are.…

Mail enjoys one of the best response and engagement rates available in marketing today. However, it is also a demanding channel that requires expertise and experience to manage well.  Midwest Direct…