What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…

When it comes to qualifications for mail classes and the best options for each mailer, the information out there can be a bit confusing, especially about First Class mail. The primary differences…

Summer means fun in the sun, but it also means heat and humidity which is dangerous to your paper supply. Paper absorbs and gives off moisture until the moisture in the paper and the moisture in the…

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece - both mentally and literally - over to the junk pile?The simple secret to avoiding the junk pile…

Your Election Ballots are critical to the success of your next election. You need a vendor you can trust to help you create, produce and deliver high quality, accurate ballots.…

Mailpiece design affects your mailing costs, your brand image and the effectiveness of your campaign. Although the visual design of a mailpiece is important, the most fundamental part of any mailing…

What is Nonprofit Mail? Nonprofit organizations want lower-cost postage, but not all will qualify. Organizations that wish to mail their USPS Marketing Mail at a lower rate must apply for and receive…

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

At Midwest Direct, our mail professionals have a lot of experience with designing your mail piece and an eye for your most cost-efficient options.…