A single unclear email nearly sent a high-volume mailing out wrong. Here's why communication gaps between agencies and mail partners cause the most expensive mistakes, and how to close them before print.…
Mail, Data
For time-sensitive mailings, not knowing where your mail is until a customer complains is a real business risk. Here's why delivery visibility matters and how tracking closes the gap.…
Presort and commingling both cut USPS postage costs, but they work differently and aren't mutually exclusive. Here's how to know which one, or both, fits your mail volume.…
Direct mail paired with social and display retargeting outperforms either channel alone. Here's how the integration works and why it multiplies conversion rates.…
Data
Bad data quietly drains B2B marketing budgets through wasted mail, missed leads, and poor targeting. Here's what data cleansing actually fixes, and why it pays for itself.…
Every salesperson I've ever worked with has failed. The ones I respect most have just failed more — and gotten better at it faster than everyone else. I've spent my career managing sales teams, and if…
If you print and mail in-house — whether you're a captive shop like a large insurance carrier producing your own statements, or a lettershop running your own presses for clients — you've probably had…
Reprinted and adapted from USPS September marks the start of the USPS First-Class Mail Advertising Promotion, offering businesses the opportunity to save on high-impact, targeted mailings while…
AdTech
Unlocking the Power of Smarter, Data-Driven Advertising The digital advertising landscape has changed dramatically over the last decade, and at the heart of this evolution is Ad Tech (short for…
Reprinted and adapted from USPS We’re halfway through 2025, and if you haven’t tapped into USPS mailing promotions yet, now’s the time. Several powerful promotions are currently live, helping you…
