We are all well aware that prices are skyrocketing, forcing businesses everywhere to pass the price increase along to their customers -- a necessity of doing business that none of us relish doing! Given that we have had to implement price increases to our clients, because of the rising cost of, well -- everything -- we thought it might be time to pass along a few good reminders of how to get the most for your money every time you mail.  Here are a few of our suggestions.…

Better Data Tactics for Better Catalog Sales Our catalog programs start with data and end with data. To get better results, you need to understand best practices with data management from the planning stages through production, mailing, tracking results, accurate source attribution, and sales/marketing analysis. Here you'll find deep dives into all you need to build, launch and accurately report on your next catalog campaign.…

The National Association of Presort Mailers (NAPM) at its recent 2022 Annual Conference recognized Richard Gebbie, CEO, Midwest Direct, Cleveland, OH, with the prestigious NAPM Sue Foster Award. “Rich…

Download the 2022 USPS Promotions Calendar Reprinted and adapted from USPS.   The 2022 Earned Value Promotion is intended to slow the decline of First-Class Mail® including Business Reply Mail (BRM).…

Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new…

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

Looking for USPS mail retail pricing?   Here's the 2022 USPS postal retail quick tip sheet.   Want to save on postage? Contact us and ask our team members to help you determine if your mail will…

Use Your Gated Content to Capture Home Mailing Addresses Even When They Skip the Form Gated content is an excellent method to capture first-party data -- if you set your strategy, create engaging…

We think this is the best series of 2022. Yep, we're calling it right out of the gate, because it's absolutely critical for marketers to prepare for the cookie-less future with best practice recommendations for First-Party Data Strategies. Over the next few weeks, we'll help you put together your first-party data collection plan. If you want our life-saving, First-Party Data Strategic Plan download, opt-in now. If you want others in on this great freebie, just forward this email. The link will work for anyone. Get in now! We're releasing that in our Midwest Direct 2022 First-Party Data Strategic Planning Guide on January 1, 2022.   …