We all want the connections and leads that come with attending the event. However, there’s nothing worse than spending money and time on a show only to leave with a small number of Tradeshow leads — or a whole lot of Tradeshow leads that just wanted your personal fan with a USB charger! When it comes to trade shows, we all worry about these 3 things:
Digital Post+ allows you to capture device IDs (mobile phones, laptops) at the show, the hotels, even nearby restaurants. After capturing the device, we then tie those device IDs to their home IP addresses. Now you can serve your ads to show attendees on the floor, hotel, anywhere you think they’ll be hanging out on the Wi-Fi. After the show, you can continue to nurture attendees with online ads and/or print when they are at home. And you can do all this without getting permission or paying extra to the show producers!
We’ll help you determine whether Digital Post+ Venue Capture is a good option for you. If you’re ready to roll, we’ll help you implement the right tactics to get the best lead capture performance with your audience.
Use Digital Post+ to capture your audience and serve online ads at the trade show and hotels. If you know other venues that will pull your audience, we can throw our virtual net over those as well. To get started, we just need to know the date and address of the event and the venue(s) location.
Using Digital Post+ Direct Mail and display ads we’ll reach them at home after the show on their desktops, mobile devices — we can even send print to their home address.
Have you ever seen an ad for a tradeshow and wished you could get in front of that audience, but can’t afford to exhibit or just can’t make the show? Even worse, you stumble upon a great show that already happened? With Digital Post+ Venue Capture, you can capture the devices logged onto any Wi-Fi for up to the previous six months. You give us the dates and venues, and we’ll capture the devices and help you to advertise to those attendees at home with online ads and/or direct mail.
If you think you already know IP Targeting, learn how Digital Post+ is different from most of what is on the market today. Here’s how:
We use geoframing — not geofencing.
This goes beyond semantics. Geoframing is better than geo-fencing because:
We’ve got a lot of experience with this new technology and have found a few tricks of the trade you may want to consider:
Contact us today for more information about capturing and keeping valuable trade show audiences.
Written by Michelle Toivonen, Director of Strategic Marketingtags: clickthrough, digital direct marketing, digital marketing, direct marketing, IP targeting