Basic IP Targeting

Advertisers have relied on HTTP cookies for over a decade and are the basis for getting people to click through to a site. This method is okay, except, of course, when bots and not actual people are clicking on your ads and inflating the click rate. Cookies, in fact, may be what’s standing in the way of your next online marketing campaign’s success. It’s time to start considering IP targeting: the only “cookie-less” internet advertising solution... read more

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Our new ad technology allows companies to place digital display ads and/or videos online to be seen by your audience whenever they visit an ad-serving website (such as news, sports, fitness apps, etc.) We view IP Targeting as an excellent tool to add touchpoints to your marketing campaigns when: you don’t have email addresses, you want to advertise online to only your list or to advertise to folks in a specific time and space --  or to target your anonymous website visitors with direct mail. 

A Brand New Way To Target Your Audience Online

Online Ads With No Ad Fraud

We match the physical mailing address to the IP address of your targets.  Now, whenever the residents at the targeted mailing address go online, your ads can be viewed.  No muss.  No fuss. And no cookies or fraudulent clicks! 

Because the IP address is found using offline data, we don’t use cookies.  In fact, the IP targeting offered by Midwest Direct is the only true “cookie-less” service available.  So our technology gets around ad-blocking browsers and doesn't get fraudulent bot clicks. You'll know who is clicking, capture them even when they use ad blockers and can even capture anonymous visitors.   With Digital Post+, you get exactly what you pay for.

IP targeting is akin to digital direct mail.  Instead of just hoping that your targeted recipients see a direct mail piece once, IP targeting will provide more chances for your targeted recipients to see your message over the course of your campaign.  Now your direct mail campaign can include a multi-week online campaign. At the end of your campaign, we'll take your response rate information and do a thorough analysis to give you measured results and actionable information. 

Display Ads That Act Like Direct Mail

IP Targeting technology may also be used to target a location. Geoframing was introduced in 2017, and has the same idea as geofencing but takes it MUCH further. Basically, geoframing is the big brother of geofencing. They look the same, but the functionality is very different. Geoframing uses the latitude and longitude instead of using cell towers to focus down to a specific location. This is how it can narrow your ad area down to one square meter if you want. This gives the marketer a more precise location and takes out the people who are just passing through your geoframe.

  • Geoframing takes everything geofencing does and makes it more precise to the location and so much more.
  • Geoframing uses historical data, meaning a marketer can drop a net over a specific location and pull the device IDs that were in those locations dating as far back as six months.
  • We can also drop a net over the same location at a certain time and date and get the device IDs at that venue at that time. (So, the people who walked into a coffee shop four months ago can be served ads reminding them to come buy a coffee today. Or, the people that are attending the concert now can be served ads telling them to buy tickets to the next one or remind them to buy merchandise.)

Geoframing can do all this by taking that captured device and tying it back to the household address to serve future ads. The geoframe captures a device ID and tracks it for a few days. Almost everyone connects to multiple IP addresses every day so our geoframing technology tracks the device going from the coffee shop to home, to the store to home, and so on, until it is able to pinpoint what the most frequent IP address is to label as the household address. With this tracking, you’ve got a more accurate device capture, an expanded time frame, and online advertising on mobile and home devices.

What Is The Difference?

While most other online marketing tools use online cookie data, Midwest Direct uses hard address data, which is verified and drastically reduces the potential of non-human bot traffic. We fuse direct mail with digital advertising by onboarding and unifying your customer data. We’re like the digital postman for the online world.

Midwest is revolutionizing programmatic media with IP Targeting, a patented approach of matching physical addresses to IP addresses. Now your online ads can and connect with real people at an unparalleled accuracy, eliminating ad fraud

100% Cookie Free IPs

Geoframing vs. Geofencing

Retargeting With Direct Mail

Midwest Direct is creating value from anonymous website visitors. We can identify the mailing address of anonymous site visitors to serve them ads and send them targeted direct mail pieces. It’s that easy! You install a pixel (a single line of code) on your website, this pixel captures the IP address and visit information for your web visitors and transmits it to Midwest. The IP address is then translated into a mailing address and used to send a targeted direct mail piece to selected web visitors... read more

Political IP Targeting

Political Campaigns require the latest in marketing technology to quickly target and acquire the most voter views possible. Digital Post+ empowers you to do that by placing banner ads in key political offices or households segmented by party affiliation. Registered Democrats, Republicans, and Independents can all receive tailored messaging verified and based on empirical data -- not online cookies or “predictive models.” No other digital advertising company targets voters with the same accuracy... read more

Conquest Marketing

Generate a digital clientele with Digital Post+. Conquest Marketing starts with advertisers selecting locations where target populations gather, such as retail sites, college campuses, hotels, trade shows, conventions, airports and competitor’s offices. Then we map the IP addresses of these locations and serve targeted digital ads on the websites your prospects visit while at the chosen venue. We can also track them home and continue to serve ads for the length of your campaign... read more
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