Your Customers are 43% More Likely to Give You Their... - Midwest Direct

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November 5, 2014

Your Customers are 43% More Likely to Give You Their…

Customers are far more likely to share their email address with a business than their home address.

A recent study by business analytics company SAS shows that 94% of consumers are willing to share their email address with a company versus 66% that are willing to share their home address. The report explains that several factors influence a consumer’s willingness to share information (such as trust in the company and getting something of value in return for the shared info), but there are other factors we believe contribute to this:

  •     + Consumers view their email inbox as something they use, as opposed to their mailbox, which is something they own. Their mailbox is much more personal to them.
  •     + The email inbox is temporary, as opposed the mailbox. Statistics show that 30% of consumers change their email address yearly.
  •     + The fact that consumers are more willing to share their email address indicates that they are also more likely to ignore email messages. Conversion rates support this theory: 0.03% for email and between 1.1% and 1.4% for direct mail.

The bottom line is that direct mail is a great way to get personal with your customer; email, not so much.

You can find the full report HERE.

 

 

 

 

 

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