Customers are far more likely to share their email address with a business than their home address.
A recent study by business analytics company SAS shows that 94% of consumers are willing to share their email address with a company versus 66% that are willing to share their home address. The report explains that several factors influence a consumer’s willingness to share information (such as trust in the company and getting something of value in return for the shared info), but there are other factors we believe contribute to this:
The bottom line is that direct mail is a great way to get personal with your customer; email, not so much.
You can find the full report HERE.
tags: dire, direct mail, direct marketing, Email, Email marketing, emails