USPS Archives - Midwest Direct

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June 17, 2019

Did you know you could save money by getting rid of your postal meter and letting us do the work for you? We Pick Up (or You May Drop Off) Your Mail We can meter your mail and deliver it to the USPS same day. You release your postage meter and save the time of Read More

May 16, 2019

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional savings. Pump Up Your ROI We all know how hard it is to get improved ROI in any marketing channel these Read More

April 26, 2019

Whether you’re beginning to explore becoming a USPS Seamless Acceptance provider or already running Seamless Parallel, you can learn about the challenges and benefits of our journey in becoming a USPS Seamless Acceptance Mailing Service Provider. The Decision Process In 2018, Midwest Direct began to run the USPS Seamless Parallel program for several years while Read More

November 14, 2018

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019 USPS Promos Calendar now! Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Program for Calendar Year (CY) Read More

September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS

March 26, 2018

Despite the many emails, social media campaigns and websites used to advertise and conduct business in the digital space, mail isn’t going away. Around half of bills are still paid through the mail, and direct mail has skyrocketed in the past two years. Mail maintains the third highest ROI behind email and social media, and Read More

January 23, 2018

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Knowing the differences between First Class and Standard mail (also Read More

December 12, 2017

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits struggling to stay within budget and spread their messages effectively. When planning for 2018 campaigns, incorporating direct mail is a must Read More