USPS Archives - Midwest Direct

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September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS

March 26, 2018

Despite the many emails, social media campaigns and websites used to advertise and conduct business in the digital space, mail isn’t going away. Around half of bills are still paid through the mail, and direct mail has skyrocketed in the past two years. Mail maintains the third highest ROI behind email and social media, and Read More

January 23, 2018

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Knowing the differences between First Class and Standard mail (also Read More

December 12, 2017

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits struggling to stay within budget and spread their messages effectively. When planning for 2018 campaigns, incorporating direct mail is a must Read More

November 27, 2017

Recently, the Postal Regulatory Commission (PRC) approved the rate case filed by the USPS Postal Service for rate changes to take effect on Sunday, January 21, 2018. While the average increase is 1.9% (capped by the current CPI -  Consumer Price Index) in each market-dominant class of mail (First-Class, Marketing Mail, Periodicals, Package Services and Special Read More

October 20, 2017

USPS released their proposed 2018 rate increase this month. If approved, these changes will go into effect on January 21, 2018. One hot topic surrounding the 2018 rate increase is centered on the promotion/incentive programs, which have been a great way for businesses to go beyond their traditional direct mail efforts and venture into interactive Read More

September 7, 2017

Midwest Direct is committed to keeping our clients informed of mail service disruptions for Hurricane Irma. 9/13/17 Update: Our logistics coordinator continues to monitor the impact of Hurricane Irma on the Southeastern United States. One of their consolidation facilities in Decatur, GA lost power yesterday and remains closed today.  No timetable has been established for power restoration by Read More

August 28, 2017

Update from Midwest Direct on Mail Delivery to Areas Affected by Hurricane Harvey We are currently tracking mail service disruptions in many areas of Texas and Louisiana and will continue to share significant updates with you as they come in. Many areas have service disruptions in place until further notice. For more immediate information, please Read More