Tactics Archives - Midwest Direct

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July 17, 2018

  Our Guest Blogger, Robert Koonce, became the Chief Development Officer for Boys and Girls Clubs of Cleveland in 2015. Since then he has seen the organization grow and thrive while helping kids around Cleveland. He once told Cleveland.com the goal of the Boys and Girls Clubs of Cleveland is to save lives. Robert works to help Read More

December 23, 2015

  When looking ahead at 2016, we see two interesting, related trends standing out: The rise of both direct mail and mobile – and the power they create together. For years, direct mail was the go-to tactic in a direct marketing campaign; but, technology brought about cheaper digital channels: search, paid, email and the like. Read More