sales data Archives - Midwest Direct

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February 7, 2018

  Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging, determining your true customer base is more important than ever. What is a Persona Exactly? According to Hubspot, a buyer persona is “a semi-fictional representation Read More

November 21, 2017

  If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

November 9, 2016

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates from? How about the percentage of contacts you’ve updated in your phone with email, phone number or address changes? Read More