RFM segmentation Archives - Midwest Direct

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November 21, 2017

  If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

November 9, 2016

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates from? How about the percentage of contacts you’ve updated in your phone with email, phone number or address changes? Read More