returned mail Archives - Midwest Direct

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December 4, 2017

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects and customers, returned mail can be detrimental to your company’s bottom line and can indicate underlying data issues that may be affecting Read More

October 5, 2017

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with an account, we often begin by asking questions that cover spooky topics such as data collection methods, Read More

May 22, 2017

“It’s the little details that are vital. Little things make big things happen.” It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own C.TRAC Direct Support Services department, which strives to help businesses tackle the “little things” that can be detrimentally left on Read More

October 3, 2016

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my direct mail campaign? 2. Why am I getting so much returned mail from this year’s campaign? 3. How can Read More

November 13, 2015

  Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus Americans moving every year. The USPS estimates that at least 8% of standard mail is undeliverable thanks to an incorrect address – we’re talking about either missing Read More