response rates Archives - Midwest Direct

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September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

October 28, 2015

  pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!”   Evoking such a response is a primary goal Read More

October 15, 2015

  Direct mail is making a comeback, and studies show it’s an effective form of marketing that packs a hard punch. Amid all the digital clutter and over-stuffed inboxes, direct marketing is reaching out and connecting with customers in a renewed way. What the Data Says: People Read Direct Mail A study by HubSpot puts Read More