response rates Archives - Midwest Direct

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April 19, 2019

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback –especially in the form of catalogs. We’ve seen a distinct uptick lately in how folks send mail as well as the volume of the mailings. Even with tight marketing budgets and the heavy Read More

September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

October 28, 2015

  pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!”   Evoking such a response is a primary goal Read More