QR codes Archives - Midwest Direct

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January 10, 2018

  Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented reality, virtual reality and near-field communication make sense to use in their own marketing mix, then determine how to use them. Below is Read More

June 6, 2017

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It was the perfect way for companies to draw people to their websites all while making them feel like they were witnessing magic take Read More

September 27, 2016

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move considering the failure of Google Glass, but the whole thing got us thinking that maybe print and glasses have more in common than we thought. Read More

October 14, 2015

In case you haven’t heard, print mail pieces are cool again thanks to great designs, and to smart technologies enhancing delivery and customer experience. And of course, digital marketing is increasing in impact and importance.  It’s when you combine classic mail pieces with smart digital marketing – and boom – an instant, powerful “new” marketing Read More

October 2, 2015

Conventional wisdom seems to suggest that direct mail isn’t cool. It’s not as sexy as the latest digital campaign, is how the thinking goes. But direct mail is not only a reliable and smart part of a well-rounded marketing program, it can deliver stunning design, creativity and interactive options to customers. For starters, direct mail Read More

December 11, 2014

Midwest Direct is proud to announce the publication of a white paper designed to help you blend traditional direct marketing such as direct mail, with digital marketing techniques (including QR codes) to increase your response rates. Did you know that 42% of direct mail recipients prefer to respond to an offer online? It’s true, and Read More