print Archives - Midwest Direct

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September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

August 10, 2018

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but thought we would throw together a quick recap to make sure you didn’t miss anything.    Steel Read More

June 29, 2018

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in a marketers or graphic designer’s toolbox. After all, if your mail isn’t delivered or arrives late – no one will see Read More

March 7, 2018

  To support client demands for digital color, Midwest Direct has installed Canon’s revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and full digital color to enhance the appeal, engagement and business value of transactional and promotional documents. Expand Your Marketing Capabilities Your transactional and promotional documents are dynamically created Read More

December 12, 2017

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits struggling to stay within budget and spread their messages effectively. When planning for 2018 campaigns, incorporating direct mail is a must Read More

September 18, 2017

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym, loyalty programs are becoming stronger and more successful than ever. Once a loyalty or reward program is Read More

August 8, 2017

Summer is coming to an end, lunchboxes are back on display, and supermarkets across America are suddenly flooded with frustrated-looking parents trying to find the exact three-ring binders requested for a school supplies list. Regardless of when you last did school shopping for yourself, August tends to feel like a time for new beginnings – Read More

May 11, 2017

Are you sitting down? Good. Let’s get real for a second: you may be submitting your artwork for print in a sub-optimal way. This is fine, of course – we make adjustments and try to accommodate as much as possible. However, what if you could eliminate the back-and-forth between you and your print vendor? What Read More

April 13, 2017

You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go and request your very first print job! Or are you? Anyone in the print industry will readily admit that it can be quite intimidating Read More

April 5, 2017

Welcome to your new franchise! Having been there, I know you most likely cannot recall a more exciting, exhausting and terrifying time in your professional career. The investment in time exceeds any corporate position you’ve ever had, and your bravery for putting your own capital on the line is admirable. You’re wearing more hats than Read More