Postal Service Archives - Midwest Direct


November 14, 2018

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019 USPS Promos Calendar now! Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Program for Calendar Year (CY) Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More

January 23, 2018

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Knowing the differences between First Class and Standard mail (also Read More

November 27, 2017

Recently, the Postal Regulatory Commission (PRC) approved the rate case filed by the USPS Postal Service for rate changes to take effect on Sunday, January 21, 2018. While the average increase is 1.9% (capped by the current CPI -  Consumer Price Index) in each market-dominant class of mail (First-Class, Marketing Mail, Periodicals, Package Services and Special Read More

October 20, 2017

USPS released their proposed 2018 rate increase this month. If approved, these changes will go into effect on January 21, 2018. One hot topic surrounding the 2018 rate increase is centered on the promotion/incentive programs, which have been a great way for businesses to go beyond their traditional direct mail efforts and venture into interactive Read More

April 26, 2017

Each spring, the United State Postal Services hosts its National Postal Forum. The National Postal Forum (NPF) is the nation’s premier mailing and shipping industry conference offering more than 130 educational workshops, USPS official certification courses, special USPS leadership-led sessions, the largest industry exhibit hall with 100+ exhibitors and so much more. The four-day NPF is Read More

December 15, 2015

… Even though many of them have never seen it, and may not even realize it exists. A DMU is the technical name for an onsite USPS office, and having one right in the middle of our mail processing operation is an absolute win-win for all parties involved: Midwest, our customers, and the USPS and Read More

December 9, 2015

This past September, Senator Tom Carper (D-Del.) introduced a bill called iPOST (Improving Postal Operations, Service and Transparency Act of 2015). The bill, designed to put the USPS on a permanent “fiscally sustainable path,” gained momentum when three bipartisan senators recently joined in sponsorship. Direct marketers and mailers reacted quickly and negatively. At issue is Read More

October 9, 2015

How do we save money? It’s a simple, common question asked every day; but, the answers are increasingly elusive for operations managers and company controllers. Labor isn’t getting cheaper.  Supplies such as paper products … not getting any cheaper. Production processes might be getting smarter and more streamlined, but most of us can’t ultimately save Read More

November 14, 2014

The U.S. Postal Service Board of Governors has announced that Megan J. Brennan will succeed Patrick Donahoe as the 74th Postmaster General and CEO of the Postal Service.    Megan Brennan joined the Postal Service in 1986 as a carrier in Lancaster, Pennsylvania. She began her management career as a delivery and collection supervisor. She was Read More