persona Archives - Midwest Direct

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September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

February 7, 2018

  Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging, determining your true customer base is more important than ever. What is a Persona Exactly? According to Hubspot, a buyer persona is “a semi-fictional representation Read More