online marketing Archives - Midwest Direct

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February 22, 2018

Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

December 18, 2017

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track projects and collaborate with other members in a fun and easy way. Midwest jumped on the Trello bandwagon a few months ago, and it’s been a great experience Read More

October 24, 2017

  download ebook     This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your Read More

June 6, 2017

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It was the perfect way for companies to draw people to their websites all while making them feel like they were witnessing magic take Read More

October 12, 2016

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re talking about cookies of the browser variety – otherwise known as HTTP cookies. These powerful Read More

December 4, 2015

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here’s a link to Midwest Direct’s glossary of direct marketing terms, and we’ve included some other helpful resources for marketing terms, definitions and mail industry jargon: Here’s a link to the USPS’s list of postal acronyms and abbreviations Read More

October 2, 2014

Direct mail is like a car that is built so well that it keeps on running long after its expected lifespan. Your friends with newer cars constantly poke fun of the “old girl,” but she just keeps chugging along. And long after their shiny new toys conk out, she’s still a-running. Shes the winner, and Read More

September 16, 2014

The headline sounds like a bad 1960s sci-fi movie, doesn’t it? But it’s true. The Post Office is in the process of reviewing researchers to study how the human brain responds to physical and digital messages. The goal is to determine that direct mail plays an important role in the consumer purchase decision. This study Read More