online marketing Archives - Midwest Direct

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December 30, 2018

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate! Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a multi-channel integrated marketing campaign for their holiday sales season.   We helped them select demographically correct prospects, acquire the list, create and deliver a printed Read More

February 22, 2018

Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

December 18, 2017

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track projects and collaborate with other members in a fun and easy way. Midwest jumped on the Trello bandwagon a few months ago, and it’s been a great experience Read More

October 24, 2017

  download ebook     This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your Read More

June 6, 2017

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It was the perfect way for companies to draw people to their websites all while making them feel like they were witnessing magic take Read More

October 12, 2016

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re talking about cookies of the browser variety – otherwise known as HTTP cookies. These powerful Read More