millennials Archives - Midwest Direct

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June 12, 2018

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials are considered to be anyone born between 1981 and 2000, making them somewhere between 37 and 18. Millennials are the first generation to grow Read More

June 22, 2017

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail is back in the spotlight – and it’s getting smarter every year. We live in a world where individuals, especially millennials, Read More

December 23, 2015

  When looking ahead at 2016, we see two interesting, related trends standing out: The rise of both direct mail and mobile – and the power they create together. For years, direct mail was the go-to tactic in a direct marketing campaign; but, technology brought about cheaper digital channels: search, paid, email and the like. Read More