marketing mix Archives - Midwest Direct


January 10, 2018

  Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented reality, virtual reality and near-field communication make sense to use in their own marketing mix, then determine how to use them. Below is Read More

October 28, 2015

  pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!”   Evoking such a response is a primary goal Read More

October 2, 2015

Conventional wisdom seems to suggest that direct mail isn’t cool. It’s not as sexy as the latest digital campaign, is how the thinking goes. But direct mail is not only a reliable and smart part of a well-rounded marketing program, it can deliver stunning design, creativity and interactive options to customers. For starters, direct mail Read More