marketing mix Archives - Midwest Direct

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January 10, 2018

  Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented reality, virtual reality and near-field communication make sense to use in their own marketing mix, then determine how to use them. Below is Read More

October 28, 2015

  pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!”   Evoking such a response is a primary goal Read More