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September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More

June 12, 2018

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials are considered to be anyone born between 1981 and 2000, making them somewhere between 37 and 18. Millennials are the first generation to grow Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS

March 7, 2018

  To support client demands for digital color, Midwest Direct has installed Canon’s revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and full digital color to enhance the appeal, engagement and business value of transactional and promotional documents. Expand Your Marketing Capabilities Your transactional and promotional documents are dynamically created Read More

January 23, 2018

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Knowing the differences between First Class and Standard mail (also Read More

September 7, 2017

Midwest Direct is committed to keeping our clients informed of mail service disruptions for Hurricane Irma. 9/13/17 Update: Our logistics coordinator continues to monitor the impact of Hurricane Irma on the Southeastern United States. One of their consolidation facilities in Decatur, GA lost power yesterday and remains closed today.  No timetable has been established for power restoration by Read More

“First pass, second pass, one pass, two pass.” It almost sounds like something straight out of a Dr. Seuss book, but these terms hold great importance when it comes to how efficiently mail is handled, and the postage discounts that come with it. Most commingling vendors sort mail using a two pass system. During the Read More

August 28, 2017

Update from Midwest Direct on Mail Delivery to Areas Affected by Hurricane Harvey We are currently tracking mail service disruptions in many areas of Texas and Louisiana and will continue to share significant updates with you as they come in. Many areas have service disruptions in place until further notice. For more immediate information, please Read More

July 6, 2017

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags everything I buy when I only have a short distance from my car to my house. This unnecessary use of so much plastic Read More