mail response Archives - Midwest Direct

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October 3, 2016

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my direct mail campaign? 2. Why am I getting so much returned mail from this year’s campaign? 3. How can Read More

December 23, 2015

  When looking ahead at 2016, we see two interesting, related trends standing out: The rise of both direct mail and mobile – and the power they create together. For years, direct mail was the go-to tactic in a direct marketing campaign; but, technology brought about cheaper digital channels: search, paid, email and the like. Read More