mail response rate Archives - Midwest Direct

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October 3, 2016

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my direct mail campaign? 2. Why am I getting so much returned mail from this year’s campaign? 3. How can Read More

October 15, 2015

  Direct mail is making a comeback, and studies show it’s an effective form of marketing that packs a hard punch. Amid all the digital clutter and over-stuffed inboxes, direct marketing is reaching out and connecting with customers in a renewed way. What the Data Says: People Read Direct Mail A study by HubSpot puts Read More