IP address Archives - Midwest Direct

blog

February 25, 2019

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences; such as they don’t require a search to appear, and no cookies are used for tracking. So there’s no way Read More

July 2, 2018

If you think you already know IP Targeting, learn how Digital Post+ is different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics. Geoframing is better than geo-fencing because: •  Your audience doesn’t have to opt-in to see your ad, they just need to Read More

November 21, 2017

  If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

October 24, 2017

  download ebook     This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your Read More

October 12, 2016

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re talking about cookies of the browser variety – otherwise known as HTTP cookies. These powerful Read More