informed delivery Archives - Midwest Direct

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July 10, 2019

Who should participate? Mailers who want to qualify for a 2% discount in postage and will release mail between Sept 1 and November 30, 2019  If you’re mailing between September 1 and November 30th, 2019 your mail may qualify for a 2% discount in postage via the USPS®. Registration for the USPS Informed Delivery® program Read More

May 16, 2019

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional savings. Pump Up Your ROI We all know how hard it is to get improved ROI in any marketing channel these Read More

January 9, 2019

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you figure it out. 1. Get a Great List One of the most annoying things Read More

December 30, 2018

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate! Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a multi-channel integrated marketing campaign for their holiday sales season.   We helped them select demographically correct prospects, acquire the list, create and deliver a printed Read More

September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

June 29, 2018

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in a marketers or graphic designer’s toolbox. After all, if your mail isn’t delivered or arrives late – no one will see Read More

July 13, 2017

  A few this have changed in the world of Informed Delivery since this blog was posted, please read our new blog, give us a call, or refer to the USPS website for the most up to date information.  DISCLAIMER: Informed Delivery is a service through the USPS. Please refer to their website if you Read More