IMb Archives - Midwest Direct


January 21, 2016

The Problem: Costly Duplicate Barcodes Data departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning mailers of record like Midwest, left on the hook for potentially steep postal assessments and fines. Let’s start by getting a handle on the definition of Read More

December 9, 2015

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail sorting equipment. But when it comes to creating client direct marketing campaigns, we get to flex our creative muscles a bit. Here are a Read More

October 22, 2015

What is an Intelligent Mail Barcode? In early 2014, the IMb™ replaced earlier USPS barcodes including the POSTNET™, ACS™ and PLANET™ barcodes.  The USPS’s vision behind the IMb is focused on offering mailers maximum visibility, and access to real-time data, for their mail pieces in the mail stream. Why do I care? The IMb is Read More