how to series Archives - Midwest Direct

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January 19, 2016

Bad news!  By itself, your mail probably doesn’t qualify for the best postal discounts.      What can you do, to save on postage?     First, go ahead and produce your mail. (Lettershop Manager Sam Mazzola and VP of Sales Sean Gebbie run a letter inserter, while Customer Service Rep Al Brewer looks on) Read More

December 23, 2015

You can’t walk past a group of marketers without hearing the phrase “content marketing” seven times.  That’s a slight exaggeration, but content marketing continues to be a buzzword we’ll hear this coming year – and for good reason.  Content marketing is cost-effective, positions you as an expert, and helps convert cold leads to hot. In Read More

December 22, 2015

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading here. 1. communicate up front Find out what your commingler needs to get your job ready for processing. A Read More