Email Archives - Midwest Direct

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May 16, 2019

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional savings. Pump Up Your ROI We all know how hard it is to get improved ROI in any marketing channel these Read More

December 30, 2018

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate! Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a multi-channel integrated marketing campaign for their holiday sales season.   We helped them select demographically correct prospects, acquire the list, create and deliver a printed Read More

September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

June 12, 2018

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials are considered to be anyone born between 1981 and 2000, making them somewhere between 37 and 18. Millennials are the first generation to grow Read More

May 31, 2018

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has become a nightmare for marketers around the world. While a lot of marketers have adopted multichannel marketing (multiple, disconnected channels for customers Read More

May 25, 2018

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I haven’t even been in the EU within the last year. So, why did I get this? One reason may be their Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

November 21, 2017

  If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

October 24, 2017

  download ebook     This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your Read More