Email marketing Archives - Midwest Direct

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September 19, 2018

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it takes a little know how to get it up and running with the USPS. We can help you add Read More

June 12, 2018

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials are considered to be anyone born between 1981 and 2000, making them somewhere between 37 and 18. Millennials are the first generation to grow Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

January 9, 2017

iOS 10.0.1 dropped earlier in September, and by now we’ve had plenty of time to enjoy the new emoji that came along with it, as well as enhancements to existing ones. You probably have noticed some of the new additions, including slouching female and male walkers (Are they heading somewhere unenjoyable, like the dentist’s office? Read More

December 11, 2014

Midwest Direct is proud to announce the publication of a white paper designed to help you blend traditional direct marketing such as direct mail, with digital marketing techniques (including QR codes) to increase your response rates. Did you know that 42% of direct mail recipients prefer to respond to an offer online? It’s true, and Read More

November 5, 2014

Customers are far more likely to share their email address with a business than their home address. A recent study by business analytics company SAS shows that 94% of consumers are willing to share their email address with a company versus 66% that are willing to share their home address. The report explains that several Read More

October 27, 2014

Halloween is big business because so many people participate in it. It’s never too soon to start planning your direct marketing activities for Halloween 2015! Consider these numbers: + 162 million people are expected to participate in Halloween activities this year. The most popular activities are handing out candy (71.1%), decorating their homes and yards Read More

September 12, 2014

  Happy 32nd birthday! Can you believe that? Email, one of the youngest direct marketing channels is 32 years old. Have you adapted your direct marketing to the reality that it is a huge part of our lives? Specifically, we’re talking about the growth of mobility and email usage on mobile devices. Consider this: + Read More