direct marketing Archives - Midwest Direct

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January 23, 2019

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the door and to your clients quickly and with as few touches as possible. When to Choose a Mail Services Provider Read More

January 9, 2019

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you figure it out. 1. Get a Great List One of the most annoying things Read More

December 30, 2018

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate! Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a multi-channel integrated marketing campaign for their holiday sales season.   We helped them select demographically correct prospects, acquire the list, create and deliver a printed Read More

November 14, 2018

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019 USPS Promos Calendar now! Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Program for Calendar Year (CY) Read More

October 26, 2018

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions: • Who is your audience? • Why are you developing this campaign? • What is the mission of this campaign? • How will you Read More

July 27, 2018

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it. You might start shopping at different stores, buy a car with better gas mileage, etc. You would Read More

June 29, 2018

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in a marketers or graphic designer’s toolbox. After all, if your mail isn’t delivered or arrives late – no one will see Read More

May 31, 2018

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has become a nightmare for marketers around the world. While a lot of marketers have adopted multichannel marketing (multiple, disconnected channels for customers Read More

April 24, 2018

Digital Post+ — a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to leave with a small number of Tradeshow leads — or a whole lot of Tradeshow leads that just wanted your Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS