direct marketing Archives - Midwest Direct

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July 27, 2018

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it. You might start shopping at different stores, buy a car with better gas mileage, etc. You would Read More

June 29, 2018

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in a marketers or graphic designer’s toolbox. After all, if your mail isn’t delivered or arrives late – no one will see Read More

May 31, 2018

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has become a nightmare for marketers around the world. While a lot of marketers have adopted multichannel marketing (multiple, disconnected channels for customers Read More

April 24, 2018

Digital Post+ — a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to leave with a small number of Tradeshow leads — or a whole lot of Tradeshow leads that just wanted your Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS

February 22, 2018

Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

September 27, 2017

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online? Thanks to Amazon Prime, as well as an influx of online stores offering free shipping, it is becoming more tempting than ever to Read More

July 20, 2017

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations of the empowering, hip-hop inspired songs on TV talent shows, high school performances, and even blasting in the cars of the most Read More

April 5, 2017

Welcome to your new franchise! Having been there, I know you most likely cannot recall a more exciting, exhausting and terrifying time in your professional career. The investment in time exceeds any corporate position you’ve ever had, and your bravery for putting your own capital on the line is admirable. You’re wearing more hats than Read More