direct mail Archives - Midwest Direct

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September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

June 29, 2018

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in a marketers or graphic designer’s toolbox. After all, if your mail isn’t delivered or arrives late – no one will see Read More

June 12, 2018

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials are considered to be anyone born between 1981 and 2000, making them somewhere between 37 and 18. Millennials are the first generation to grow Read More

April 12, 2018

As the USPS adopts the term marketing mail, we thought a “brief” review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here! tags: direct mail, direct marketing, mail, marketing, Post Office, USPS

March 26, 2018

Despite the many emails, social media campaigns and websites used to advertise and conduct business in the digital space, mail isn’t going away. Around half of bills are still paid through the mail, and direct mail has skyrocketed in the past two years. Mail maintains the third highest ROI behind email and social media, and Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

January 23, 2018

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Knowing the differences between First Class and Standard mail (also Read More

December 12, 2017

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits struggling to stay within budget and spread their messages effectively. When planning for 2018 campaigns, incorporating direct mail is a must Read More

November 8, 2017

When our clients grow, we grow with them. In 2013, Dan Loughney of InnerWorkings sought out Midwest Direct’s help to send out 200,000 postcards with multiple weekly drops for one of his clients. After several months of never missing a mail date, as well as unbeatable postage discounts offered through commingling the mail, Loughney’s client Read More

October 24, 2017

  download ebook     This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your Read More