digital post+ Archives - Midwest Direct

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February 25, 2019

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences; such as they don’t require a search to appear, and no cookies are used for tracking. So there’s no way Read More

July 2, 2018

If you think you already know IP Targeting, learn how Digital Post+ is different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics. Geoframing is better than geo-fencing because: •  Your audience doesn’t have to opt-in to see your ad, they just need to Read More