The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has become a nightmare for marketers around the world. While a lot of marketers have adopted multichannel marketing (multiple, disconnected channels for customers Read More
Digital Post+ — a New IP Targeting Technology We all want the connections and leads that come with attending the event. However, there’s nothing worse than spending money and time on a show only to leave with a small number of Tradeshow leads — or a whole lot of Tradeshow leads that just wanted your Read More
Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers. Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More
Great news: Midwest Direct was featured in Crain’s Cleveland! Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More
download ebook This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation of your brand. You work hard to create compelling messages to tell your company’s story, make products pop, connect with your Read More
The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are seeking the convenience and variety that online shopping provides. New online businesses are started every day, and they often turn to online advertising to Read More
Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It was the perfect way for companies to draw people to their websites all while making them feel like they were witnessing magic take Read More
pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!” Evoking such a response is a primary goal Read More
In case you haven’t heard, print mail pieces are cool again thanks to great designs, and to smart technologies enhancing delivery and customer experience. And of course, digital marketing is increasing in impact and importance. It’s when you combine classic mail pieces with smart digital marketing – and boom – an instant, powerful “new” marketing Read More
Direct mail is like a car that is built so well that it keeps on running long after its expected lifespan. Your friends with newer cars constantly poke fun of the “old girl,” but she just keeps chugging along. And long after their shiny new toys conk out, she’s still a-running. Shes the winner, and Read More