digital direct marketing Archives - Midwest Direct

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April 24, 2018

Digital Post+ — a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to leave with a small number of Tradeshow leads — or a whole lot of Tradeshow leads that just wanted your Read More

February 22, 2018

Here’s What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can take now to clean up online campaigns while still marketing to your valuable customers and prospects. While it is Read More

February 19, 2018

Great news: Midwest Direct was featured in Crain’s Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to technology. And Midwest Direct, a Cleveland-based mail and digital communications company, has changed along with it, investing big in order to keep growing. Midwest Direct Read More

December 11, 2014

Midwest Direct is proud to announce the publication of a white paper designed to help you blend traditional direct marketing such as direct mail, with digital marketing techniques (including QR codes) to increase your response rates. Did you know that 42% of direct mail recipients prefer to respond to an offer online? It’s true, and Read More

December 3, 2014

The Post Office has offered discounts for mailers that use emerging technologies as part of their mail campaigns, and this holiday season, the USPS is drinking its own champagne. As part of their “This Is Our Season” marketing campaign, the Post Office is launching their own augmented reality app. When smartphone users aim their phone Read More

August 6, 2014

Midwest Direct has updated our website and branding to better reflect our leading position in the direct marketing industry. Technology has changed how people consume and react to marketing messages and we have adapted to help our clients navigate these new direct marketing waters. Our new site does a much better job explaining what we Read More