data quality Archives - Midwest Direct

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October 5, 2017

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with an account, we often begin by asking questions that cover spooky topics such as data collection methods, Read More

November 13, 2015

  Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus Americans moving every year. The USPS estimates that at least 8% of standard mail is undeliverable thanks to an incorrect address – we’re talking about either missing Read More