data quality Archives - Midwest Direct

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June 28, 2019

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we specialize in data management, hygiene, list acquisitions (especially the tough niche list pulls), matchbacks, attributions, and customer journey modeling, we’ve heard some interesting “theories” Read More

October 5, 2017

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with an account, we often begin by asking questions that cover spooky topics such as data collection methods, Read More