Data management Archives - Midwest Direct

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June 28, 2019

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we specialize in data management, hygiene, list acquisitions (especially the tough niche list pulls), matchbacks, attributions, and customer journey modeling, we’ve heard some interesting “theories” Read More

September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

May 25, 2018

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I haven’t even been in the EU within the last year. So, why did I get this? One reason may be their Read More

October 5, 2017

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with an account, we often begin by asking questions that cover spooky topics such as data collection methods, Read More

November 11, 2015

      You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece – both mentally and literally – over to the junk pile? The simple secret to avoiding the junk pile and connecting with customers is personalization. And a great vehicle for forging those connections is Read More