CRM Archives - Midwest Direct

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September 30, 2018

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic offerings, outsourced print production and commingled mailing services. Our unique combination empowers print partners to offer increased value to their print clients. Marketing Services Your clients want Read More

February 7, 2018

  Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging, determining your true customer base is more important than ever. What is a Persona Exactly? According to Hubspot, a buyer persona is “a semi-fictional representation Read More

September 13, 2017

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest Direct to help them: • Build and maintain their internal data processing systems for over 60K incoming units in a three-month period • Read More

February 13, 2017

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due to a hot tip from a friend, or a hometown player (a “homer”), often leads to disappointing results, poor performance, and perhaps a Read More

October 3, 2016

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my direct mail campaign? 2. Why am I getting so much returned mail from this year’s campaign? 3. How can Read More